Buffer — Social media toolkit for small businesses

What is Buffer?

Buffer is a social media management tool that helps creators and small business build an audience organically across multiple social media platforms.

Buffer has been in business for over 10 years and has more than 140,000 users.

Buffer supports many social media including Instagram, TikTok, Facebook, Pinterest, Threads, Bluesky, Mastodon, LinkedIn, 𝕏/Twitter, YouTube, and Google My Business.

Buffer Key Features

1. Content Library

Buffer's Content Library serves as a centralized hub for all your social media content.

You can easily store, organize, and search your existing content, making it effortless to repurpose and reuse materials.

This feature significantly reduces content creation time and ensures consistency across your social media channels.

2. Cross-posting to Multiple Platforms

With Buffer's cross-posting feature, you can effortlessly share your content across multiple social media platforms simultaneously.

This time-saving tool allows you to maximize your reach and engagement without the need for repetitive posting.

3. Collaboration

Buffer fosters seamless collaboration among team members, making it easy to assign tasks, provide feedback, and track progress on content creation and scheduling.

This collaborative feature promotes efficient teamwork and ensures that everyone is aligned with the overall social media strategy.

4. Landing Page (Start Page)

5. AI Assistant

Buffer's AI assistant is a valuable tool that can help you generate content ideas, repurpose content, translate it, A/B test it, and improve overall efficiency.

By leveraging AI-powered suggestions and automated content creation, you can save time and focus on more strategic aspects of your social media marketing.

Buffer Pricing

Buffer has three pricing plans. A free plan, Essentials plan, and Team plan.

However, there is not a fix pricing plan for the Essentials and Team plan. The plan increases based on the number of channels that you need.

Channels refers to the social media platform that you want to publish you post to. So 𝕏/Twitter is a single channel. Instagram is a single channel and so on.

Buffer's Free Plan: allows you to connect three channels and schedule up to 10 posts per channel.

Essentials Plan: Starts at $6/month (or $5/month if billed anually at $60/year) per channel. Each additional channel's price is the same as the base plan. So for example if you want two channels, then it's $12/month or $10 if billed yearly and $24/month for three channels and so on. Schedule up to 100 posts per platform and connect up to 3 social media accounts.

Team Plan: Starts at $12/month (or $10/month if billed anually at $120/year) per channel.

This plan supports unlimited user accounts and has all Buffer's features including access levels and content approval workflows.

The only difference between the Essentials and Team plan is that the Team plan is suitable for teams while the Essentials plan is suitable for a single person.

Final Thoughts

Buffer is a user-friendly and affordable social media management tool that can help you save time, improve your social media strategy, and grow your audience. Whether you're a small business owner or a social media pro, Buffer has a plan that's right for you.

Ready to give Buffer a try? Sign up for a free plan today!